| Title | : | Becoming a Category of One |
| Author | : | |
| ISBN | : | 0470496355 |
| Format | : | Paperback |
| Number of Pages | : | 251 |
A revised and updated edition of the bestselling no nonsense guide to beating the competition Publisher s Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success Packed with real case studies and personal reflections from successful business leaders, it he A revised and updated edition of the bestselling no nonsense guide to beating the competition Publisher s Weekly ...
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